Youtube has said that it is taking new measures to ensure that the content that is user generated doesn’t get positioned next to brands or against controversial content, So for that Youtube says it is restricting ad based content to channels that do not have more than 10,000 video views in total.
The social media company had started the ad program when it was newly built. The channel creators could get to monetize their videos and make better content by working with Youtube under the Youtube partner program which was introduced a few years ago let anyone who had a Youtube account immediately, The recent backlash that Youtube had to face due to ad content being showed alongside controversial videos put the website in a tight spot with brands and advertisers. The company was forced to introduce stricter laws for the ad based content and who can place it.
According to the Vice President of Product Management at Youtube Ariel Bardin , As of April 6th 2017 the site will not serve the ads on Youtube Partner Program until the channel reaches 10,000 total views which he said ” gives us enough information to determine the validity of a channel,” Bardin wrote in a blog announcing the change. We want creators of all sizes to find opportunity on Youtube, and we believe this new application process will help ensure creator revenue continues to grow and end up in the right hands”.
Youtube says that the benefits of this program are two-fold. Firstly the advertisers will see that there are few channels making money that are controversial. The company will filter out the channels that are spewing hate and copying content from original producers, Therefore making the ad program better and advertiser friendly.