Ever heard of fake clicks scams of PPC scams? if not then beware of this menace , that has engulfed the Search Engine giants. This scam is a pure work of Black hat harry’s. They cheat both the search engines and the Ad companies running pay per click Ads.
It is estimated that Billions of Dollars are stolen each year due to PPC frauds, fake traffic and the click frauds due the complex structure of Online Advertisement , the multilayered and the or the so should the non-Advertisers cloud be intimidated by this scam or should they view the PPC campaigns with suspicion, well the answer is both yes and no
Confused let us solve this riddle. As the the search engines have evolved so have the Ad-words and the online Advertisement, The Marketers that drive traffic to the Websites have introduced new ways to target their customers. The users find new and targeted Ads and click on them depending upon their need or how much the ad attracts them.
lets say the users search for leading location based services Companies in Pakistan and they come across ads of Planet Beyond , If the user clicks on this Ad then the Marketers and the website have to pay some money against this click.
The Ad is clicked repeatedly without showing a real interest in the product that is offered. the budget is artificially inflated and the Marketers end up paying more in the return. Recently a Russian Methbot Scam made headlines across the globe when they stole five Million Dollars through a PPC scam.
This poses a real danger and the companies lose a lot of Ad Dollars in the mess , It is estimated that $ 6.3 Billion will be lost in this year due to PPC frauds. As search based Marketing is a huge industry and the Search Engines make tons of cash in this segment. according to Marketing veteran and critic Bob Hoffman “Probably 50% of the ad revenue is being stolen from the Advertisers”. The search engines are coming up with new ideas to target the users and eliminate this click fraud but there is still a long way to go.